Core Purpose

• To experience the emotion of competition, winning, and crushing competitors.
• To experience the joy of advancing and applying telecommunications technology for the benefit of the public.
• To fulfill the desire of Self-Actualization and "to become everything that one is capable of becoming".

Core Values

1.	Continuously strive for the best as a way of life
	A. We continuously look for innovative changes/improvement in our life and in our company, including products, services and work processes and ourselves; even though change is painful most of the time. B. We regularly change whatever can be changed after a certain period of time, even though we may not foresee any gain at the moment. We encourage "Attempts". C. We will not rest as long as there is a single outstanding unresolved customer service complaint. D. We discover and elevate individual ability to make the most of their lives.
2.	We are People's Leader and Pioneer
	A. We lead the development of the industry. We don't follow others. We set the norm. We prescribe the standard. We set industry practice. B. We prefer to do the impossible or difficult task, rather than something likely to happen. C. We commit ourselves to big and audacious challenges. D. We appreciate, support and reward risk-taking decisions. E. As a People's Leader, we have the duty to lead the community, put community's benefit before ourselves. F. As a Pioneer, we may be accused of moving too fast, and not being acceptable by the mass, especially at the beginning. G. We never give up. We are never afraid. We are ever a group of aggressive youth (spiritually).
3.	Direct and Action oriented
	A. Direct, frank, and transparent communication with our colleagues. B. Action-oriented. After a conclusion is made, whole company works as a single team toward the task. C. We encourage direct communication between the bottom and the top. Kill those who intend to block or cover up. D. We repel office-politics. Do not waste our time!

Aspirational Values

1.	Integrity
	A. Think about "Integrity" before making a decision. B. Delivering our promises. C. Making fair deals.
2.	We only work with smart, capable, competent and demanding people.
	A. Human is not the same in every aspect. Some are smarter and more capable at workplace. B. We need a group of staffs with similar capability to build "Team Work".

BHAG
Be the largest IP provider in Hong Kong by 2016

A.	IP provider means both infrastructure and service. Not only means BN access, but, also includes all applications (basic and VAS) running on IP platform, i.e. VoIP, IPTV, mobile data over IP....
B.	Be the largest means customers think we are the "best".
C.	This is why we didn't call ourselves CTI-broadband few years ago.
D.	We will be the dominant IP player in HK, overtaking PCCW.
E.	It is measured by both number of subscribers and total revenue.

Vivid Description
No one believed we could do a better job than PCCW or HGC. They thought we were just crazy and hopeless. They thought we could at most only survive for a short period of time. Then, we would be forced to sell the Company and assets; and HKBN would disappear in the market. But, we have proved ourselves: they are all wrong! By 2016, our results will prove that, the 10-year investment and business strategy is correct. We shall prove that we are right!

Our team will be famous of "turning everything possible". Parents and schools refer us as a demonstration of "Never give up", "Attitude training", "Volition" and "Hero".

We will be the first choice of customers, employees and business partners. They will come to us before contacting other operators.

All our staff will be professionally developed and trained. We offer a career rather than a job. A strong service oriented culture is bred. Our management team will be mature, knowledgeable and experienced, and frequently being invited as speakers to teach and share their experience in university management courses and industry events.

Our families will share our pride on our achievement and contribution to this region. We will be respected by our competitors, customers and governments. The best up-and-coming university graduates will seek to work for us in earnest. They will be willingly to work passionately because they know the value we create for this world. They know besides financial reward, here is the place they will find fulfillment in life.

We will be one of the well known telecommunications companies in this region. Our products and services range from network infrastructure to customer's software and hardware implanted in the human body.

My children would say, "Dad, I love to have you as my Father."

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