HKTVmall added “Display Store” as a new store format, enabling customers to search for merchants’ self-run eStore on HKTVmall searching engine, promoting HKTVmall to become a major “Shopping Search Engine”
HKTVmall launched a megascale promotion campaign – “Mom-certified!” and distributed HK$3,000 discounted cash vouchers to HKTVmall accounts held by citizens across Hong Kong. Joining hands with 50 real “mom” customers, creative advertisements covered 58 MTR stations, spreading a total of 3,120 billboards
The promotion video – “Try Once – Try to be a HKTVmall Wet Market Express Professional” – jointly published by “Wet Market Express” and YouTube Channel – Mil Milk won “Best Collaboration: Brand & Creator” award presented by the third annual YouTube Works Awards
The second physical “UK Store by HKTVmall” was set up in Queensway Plaza
HKTVmall launched “Ship to Canada”, marking it the fourth delivery location outside Hong Kong
HKTVmall extended its last mile delivery service to the third locations outside Hong Kong and launched “Ship to Australia”
“Wet Market Express” service covered over 90% of HKTVmall’s prevailing customer base, which is well ahead of the original target of covering 75% of prevailing customer base as mentioned in 2022 Annual Results
The first pilot store of the Fully Automated Retail Store and System started in Manchester, the United Kingdom under the brand “in:Five”
Hosted “HKTV Open Day” for the third time, offering over 100 job vacancies with over 350 participants joining the event
The 144,000 square feet Third Party Logistics Centre in Tsing Yi started its operation and launched Third Party Logistics Service, providing merchants with one-stop order and fulfilment management
Launched an all-in-one independent eStore solution – ThePlace, aiming to assist merchants in starting their online business easily and flexibly with sufficient traffic support
HKTVmall reinforced live shopping service with the launch of the new “HKTVLive”, which supports 100 concurring live channels throughout the day and enables merchants to directly interact with viewers and promote their products
“Wet Market Express” service extended to wet markets in Kowloon and Hong Kong Island
HKTVmall further extended its last mile delivery service to the United Kingdom and launched “Ship to UK”, offering over 700,000 product options to customers in the UK
The first physical “UK Store by HKTVmall” was opened on Caine Road, Central, allowing customers to experience “British Taste, British Rate”
Hong Kong Service Awards hosted by East Week Magazine presented HKTVmall with Lifestyle Optimization Award
Offbeat Technology Hong Kong Limited, an indirect wholly-owned subsidiary of HKTV, launched cross-border eCommerce platform – Everuts, connecting customers with International Personal Shoppers “Exploruts” around the world and offering one-stop global purchasing service