“Wet Market Express” launched store pick-up service, allowing customers to opt to pick up their Wet Market Express orders at selected O2O stores
“HKTVplus”, a new paid membership program, was launched. It provides members with a “Plus+ Price”, which is marked lower than the retail price from other chained supermarkets or personal care retailers, when they purchase selected best-sellers products
A video-on-demand platform, “HKTV LOOK”, was launched. It enables customers to watch videos from popular content creators and replay of HKTVLive shows in HKTVmall app without time and location limits. It possesses a follow-to-buy function — PLAY to BUY — allowing customers to purchase products mentioned in the videos with one click
HKTVmall launched a new store model — “CASHBACK”, allowing merchants to showcase their products and services on HKTVmall, while CASHBACK will direct HKTVmall customers to the merchant’s official online stores
Everuts joined hands with HKTVmall to launch an “E-Coins Rebate Program”. Customers can get a 10% E-Coins rebate when they purchase selected products on HKTVmall and checkout their Everuts orders with E-Coins, further promoting Everuts’ global personal shopping service
HKTVmall partnered with Companhia de Telecomunicações de Macau (CTM) to set up HKTVmall directory entrance in CTM Buddy app and launched a Macau customer-exclusive platform — CTM x HKTVmall, where Macau customers can use CTM Bonus Points to checkout and enjoy exclusive discounts
HKTVmall’s “Mom-certified” advertising campaign has won 4 awards at the Kam Fan Awards 2023
HKTVmall steps into a new milestone to be eco-friendly — the first electric delivery truck commenced service with zero tailpipe emission and 30% faster in cooling speed
An HKTVmall in-app group chat function, “ChicChat”, was launched. It allows merchants to create instant messaging groups with customers, enabling direct communication and promotion of the most updated product or campaign information without time and location limits
HKTVmall further shortened the delivery time. Over 50,000 groceries can be delivered to customers in as quick as 8 hours
HKTV signed a Memorandum of Understanding (MoU) with Vocational Training Council (VTC), committing to work together to nurture future elites in the Ecommerce sector, which marks the Group’s first MoU with a local tertiary institution